Metro analysis

Here is the analysis of Metro website on 23th Nov, 2009.

First impression

· The top story is not attractive enough to get readers’ attention at the first sight. The picture should be bigger, and the headline should be more bold and heavy to differ from other stories.

· The advertisement on the front page is even a little bigger than the picture of the top story, which really distracts readers’ attention. Readers could not get focused.

· The banner is clear and attractive, with “Metro” in bold, and the colour is also comfortable for readers’ eyes.

· There is a wide space on both sides of the website, which could keep readers focus on the web, and is easy to read for people who get small screens as well.

Presentation

· There are basically three columns, and the sentences keep short, no more than seven words each line, which is easy for scanning.

· All headlines are in bold, which is easy to identify.


Navigation

· The navigation is basically organized well, being put on the top and divided into 16 different sections, which is easy to find information for readers.

· For navigation, when you click different sections, it will turn into different colours, which is a little annoying (see image 2&3)

Content

· One idea, one paragraph

· The sentence is short.

· It uses simple words.

· When click the top story, the picture related to the story is much bigger to attract attention.

· There are also related articles in each story, which is easy for people to get the previous reviews.