The first H&M store opened in Ningbo yesterday, on 18 November.
It is located in Tianyi Square, which is the most flourishing and busiest area in the city.
Luo, a young lady working in the hospital said: “It’s great news for me. Previously, I needed to go to Shanghai or Hong Kong to buy products of this brand, but now I can shop in my own city, which is obviously more convenient, and I have already bought a coat and two jeans.”
“H&M always has an excellent design, but sells at a relatively low price. I can hardly afford a luxury brand, but at H&M, I can have the same fashion style,” said Zhang, an university student.
Besides consumers, other competitors in this fashion industry also pay high attention to its new opening.
“H&M has two big advantages, one is excellent design, and the other is high speed for updating. It only needs a couple of weeks to finish the design, and updates the products half a month on average,” said Weiguang Huang, the general manager of Ningbo Oriental Shooping Mall.
He also indicated that compared to traditional department stores, this updating speed was highly competitive as consumers could have more choices.
“It only takes half a month to make design papers into ready-to-wear clothes, this kind of ‘fast fashion’ is worth to be learnt by Ningbo fashion industry,” said one staff in Ningbo Peacebird Garment Company.
Since the first H&M store opened in spring 2007 in Shanghai, there has been 21 stores distributed throughout 9 cities in China so far. With such a high expanding speed, more stores are under negotiation.
Sales in 2008 in China was SEK (Swedish Krona) 881 million including Hong Kong.
H&M is a Swedish clothing company, known for its fast fashion. It offers clothing to women, men, teenagers and children.
H&M has more than 1,800 stores in 34 different countries up to now.
It is located in Tianyi Square, which is the most flourishing and busiest area in the city.
Luo, a young lady working in the hospital said: “It’s great news for me. Previously, I needed to go to Shanghai or Hong Kong to buy products of this brand, but now I can shop in my own city, which is obviously more convenient, and I have already bought a coat and two jeans.”
“H&M always has an excellent design, but sells at a relatively low price. I can hardly afford a luxury brand, but at H&M, I can have the same fashion style,” said Zhang, an university student.
Besides consumers, other competitors in this fashion industry also pay high attention to its new opening.
“H&M has two big advantages, one is excellent design, and the other is high speed for updating. It only needs a couple of weeks to finish the design, and updates the products half a month on average,” said Weiguang Huang, the general manager of Ningbo Oriental Shooping Mall.
He also indicated that compared to traditional department stores, this updating speed was highly competitive as consumers could have more choices.
“It only takes half a month to make design papers into ready-to-wear clothes, this kind of ‘fast fashion’ is worth to be learnt by Ningbo fashion industry,” said one staff in Ningbo Peacebird Garment Company.
Since the first H&M store opened in spring 2007 in Shanghai, there has been 21 stores distributed throughout 9 cities in China so far. With such a high expanding speed, more stores are under negotiation.
Sales in 2008 in China was SEK (Swedish Krona) 881 million including Hong Kong.
H&M is a Swedish clothing company, known for its fast fashion. It offers clothing to women, men, teenagers and children.
H&M has more than 1,800 stores in 34 different countries up to now.
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